27 May

Vet2Trade™ Business Report: 2024 Incumbents and Challengers of the Indian Pet Market

By TWB_ In Communication, Leadership, Marketing Content, Press & Media, Strategic Marketing /   248 Comments

Executive Summary

The Indian pet market is experiencing rapid growth, driven by increased pet ownership, rising disposable incomes, and greater awareness of pet health and nutrition. The market is segmented into pet food, veterinary pharmaceuticals, pet accessories, and online retail. Key players like Mars International India, Nestle Purina, Drools Pet Food, Zoetis India, and Heads Up For Tails dominate the market. This report provides an in-depth analysis of these companies, detailing their financial performance, market positions, opportunities, competition, market insights, and challenges. The market is projected to grow significantly, presenting lucrative opportunities for innovation and expansion.

Market Segmentation

The Indian pet market can be broadly segmented into:

  1. Pet Food
  2. Veterinary Pharmaceuticals and Healthcare
  3. Pet Accessories and Supplies
  4. Online Pet Retailers

Key Players and Financial Performance

Pet Food

  1. Mars International India Pvt. Ltd.
  • Brands: Pedigree, Whiskas
    • Annual Revenue: Approximately INR 500 crore (USD 60 million) in 2022​ (Mordor Intelli)​.
    • Market Position: Mars dominates the Indian pet food market with popular brands like Pedigree and Whiskas. The company’s extensive distribution network and strong brand loyalty provide a competitive edge.
  • Opportunities: Expanding into rural markets and introducing more premium product lines. Developing new formulations for specific dietary needs can also create new revenue streams.
    • Key Competitors: Nestle Purina, Drools Pet Food, and Royal Canin.
  1. Nestle Purina Petcare India
  • Brands: Purina ONE, Pro Plan
    • Annual Revenue: Significant contribution to Nestle’s overall pet care segment, though specific figures for India are not disclosed​ (Mordor Intelli)​.
    • Market Position: Nestle Purina is known for its premium pet food offerings, focusing on health and nutrition.
  • Opportunities: Expanding its product range and leveraging its global expertise to innovate. Strategic partnerships with local retailers and veterinary clinics can enhance market penetration.
    • Key Competitors: Mars International, Royal Canin, and Drools.
  1. Drools Pet Food Pvt. Ltd. (IB Group)
  • Annual Revenue: Approximately INR 200 crore (USD 24 million) in 2023​ (India Retailing)​.
    • Market Position: Drools is known for affordable, high-quality pet food, available both online and offline.
  • Opportunities: Expanding its e-commerce presence and increasing market penetration in tier-II and tier-III cities. Introducing new product lines and enhancing distribution networks can drive growth.
    • Key Competitors: Mars International, Nestle Purina, and Royal Canin.
  1. Royal Canin India (Subsidiary of Mars Inc.)
  • Annual Revenue: Contributes to Mars Inc.’s global revenue of over USD 45 billion (INR 3.6 trillion)​ (Mordor Intelli)​.
    • Market Position: Royal Canin focuses on breed-specific and prescription diets, catering to a niche market.
  • Opportunities: Expanding its product offerings and increasing market penetration through veterinary recommendations and pet specialty stores.
    • Key Competitors: Nestle Purina, Drools, and local premium brands.

Veterinary Pharmaceuticals and Healthcare

  1. Zoetis India Ltd.
  • Annual Revenue: Part of Zoetis’ global revenue of USD 7.8 billion (INR 624 billion) in 2022​ (Mordor Intelli)​.
    • Market Position: Zoetis is a leading provider of vaccines, medications, and diagnostic products for pets in India.
  • Opportunities: Introducing new products and expanding its distribution network. Collaborations with veterinary clinics and hospitals can boost market presence.
    • Key Competitors: Boehringer Ingelheim and Vetoquinol.
  1. Boehringer Ingelheim India Pvt. Ltd.
  • Annual Revenue: Contributes to the global revenue of EUR 20.6 billion (USD 22.6 billion or INR 1.8 trillion) in 2022​ (Mordor Intelli)​.
    • Market Position: Boehringer Ingelheim offers a broad range of veterinary pharmaceuticals, focusing on innovation and quality.
  • Opportunities: Expanding its product portfolio and increasing market penetration. Strategic marketing and educational initiatives for veterinarians can enhance brand recognition.
    • Key Competitors: Zoetis and Vetoquinol.
  1. Vetoquinol India Animal Health Pvt. Ltd.
  • Annual Revenue: Part of Vetoquinol’s global revenue of EUR 521 million (USD 570 million or INR 45.6 billion) in 2022​ (Mordor Intelli)​.
    • Market Position: Vetoquinol is known for its comprehensive range of animal health products, including medications and nutritional supplements.
  • Opportunities: Leveraging its global expertise to innovate and expand its product range. Increasing market penetration through veterinary partnerships and direct consumer marketing.
    • Key Competitors: Zoetis and Boehringer Ingelheim.

Pet Accessories and Supplies

  1. Heads Up For Tails (HUFT)
  • Valuation: Over USD 50 million (INR 400 crore) post latest funding round​ (Mordor Intelli)​.
    • Annual Revenue: Estimated INR 100 crore (USD 12 million)​ (India Retailing)​.
    • Market Position: HUFT is a leading retailer of premium pet accessories and supplies with a strong online and offline presence.
  • Opportunities: Expanding its product offerings and increasing market share. Enhancing its e-commerce platform and exploring international markets can drive growth.
    • Key Competitors: Supertails and Captain Zack.
  1. Supertails
  • Annual Recurring Revenue (ARR): INR 100 crore (USD 12 million)​ (India Retailing)​.
    • Market Position: Supertails is an emerging player in online pet supplies and services, focusing on providing a comprehensive range of products and services to pet owners.
  • Opportunities: Expanding its service offerings and enhancing its online platform. Collaborations with veterinary services and product innovation can enhance market position.
    • Key Competitors: Heads Up For Tails and Wiggles.in.

Other Notable Companies

  1. Captain Zack
  • VC Funding Received: Significant investment to expand its range of pet grooming products​ (Mordor Intelli)​.
    • Market Position: Captain Zack specializes in pet grooming products, catering to niche market needs with a focus on quality and safety.
  • Opportunities: Expanding its product range and increasing brand awareness. Partnerships with pet salons and grooming services can boost market penetration.
    • Key Competitors: International grooming brands and local startups.
  1. Wiggles.in
  • VC Funding Received: Substantial funding to enhance its pet healthcare services and products​ (Mordor Intelli)​.
    • Market Position: Wiggles.in focuses on preventive care and wellness, providing a range of pet healthcare products and services.
  • Opportunities: Expanding its service offerings and increasing its market penetration. Direct consumer engagement and educational initiatives can drive growth.
    • Key Competitors: Supertails and traditional veterinary clinics.

Market Insights

The Indian pet care market is projected to grow at a CAGR of 17.08%, reaching USD 1.87 billion (INR 149.6 billion) by 2029​ (Mordor Intelli)​. Key growth drivers include:

  • Increasing Pet Ownership: Urbanization and lifestyle changes are leading more families to adopt pets. The growing trend of nuclear families and a desire for companionship are significant factors.
  • Rising Disposable Incomes: Higher spending power allows pet owners to invest in premium products and healthcare services. The expanding middle class and dual-income households contribute to this trend.
  • Growing Awareness: Better awareness about pet nutrition, health, and wellness is driving demand for high-quality products. Initiatives by companies to educate consumers through marketing and outreach programs are playing a crucial role.
  • E-commerce Growth: The rise of e-commerce platforms has made it easier for pet owners to access a wide range of products and services, contributing significantly to market growth.

Challenges

Despite the robust growth, the market faces several challenges:

  • Regulatory Issues: Lack of standardized regulations affects product quality and consumer trust. The absence of stringent quality control measures can lead to variability in product standards.
  • Distribution and Supply Chain: Ensuring timely delivery and availability of products, especially in rural areas, remains a challenge. Logistics and supply chain inefficiencies can impact product availability.
  • Awareness and Education: Continued efforts are needed to educate pet owners about proper pet care and nutrition. Misconceptions and lack of knowledge about pet health can affect market growth.
  • Affordability Concerns: The relatively high cost of premium and specialized pet products may alienate price-conscious consumers. Companies need to balance quality and affordability to cater to a broader market.

Opportunities for Challengers to Established Players in the Indian Pet Market

Services

  1. Personalized Veterinary Care: There is a growing demand for personalized veterinary services that include telehealth consultations, home visits, and wellness plans tailored to individual pets. Companies like Wiggles.in are already capitalizing on this trend by offering preventive care and wellness packages​ (Mordor Intelli)​.
  2. Pet Grooming and Spa Services: High-quality grooming and spa services are becoming popular, especially in urban areas. New entrants can establish premium grooming salons or mobile grooming units to cater to busy pet owners. Partnerships with pet salons and grooming brands can enhance market presence​ (Mordor Intelli)​.

Products

  1. Organic and Natural Pet Food: There is an increasing consumer preference for organic and natural pet food products free from artificial additives and preservatives. New players can introduce lines of organic pet food and treats to meet this demand. Leveraging trends in human nutrition can also appeal to health-conscious pet owners​ (Mordor Intelli)​​ (India Retailing)​.
  2. Customized Nutrition: Offering customized pet nutrition plans based on age, breed, size, and health condition can differentiate new products. Companies can develop proprietary algorithms and partner with veterinarians to provide tailored pet food​ (Mordor Intelli)​.

Segmentation

  1. Focus on Under-served Pet Categories: While dogs and cats dominate the market, there is a growing interest in other pets like birds, fish, rabbits, and reptiles. New companies can specialize in these segments by offering targeted products and services, such as specialized nutrition, habitats, and healthcare​ (Mordor Intelli)​​ (India Retailing)​.
  2. Geographic Expansion: Many rural and semi-urban areas are still under-served. New entrants can tap into these markets by establishing strong distribution networks and creating awareness about pet care. Customized marketing strategies for different regions can drive penetration​ (India Retailing)​.

Branding

  1. Emphasize Sustainability: Brands that emphasize eco-friendly and sustainable practices can attract environmentally conscious consumers. This includes using sustainable packaging, sourcing ingredients responsibly, and promoting environmental initiatives​ (India Retailing)​.
  2. Leveraging Technology and Innovation: Brands that leverage technology for product innovation, such as smart pet devices (e.g., GPS trackers, health monitoring systems), can stand out. Investing in research and development to create innovative products can drive brand differentiation​ (Mordor Intelli)​.
  3. Community Building and Education: Brands that invest in building a community around pet care and education can gain loyal customers. This includes hosting workshops, online forums, and creating content that educates pet owners about best practices in pet care​ (India Retailing)​.

Conclusion

The Indian pet market is poised for substantial growth, driven by increasing pet ownership and a rising focus on pet health and wellness. Key players are expanding their product ranges and improving accessibility to meet the growing demand. The market presents numerous opportunities for innovation and expansion, particularly in online retail, premium products, and healthcare services. Challengers to established players in the Indian pet market have multiple opportunities to carve out their niche through innovative services, targeted products, strategic segmentation, and strong branding. By addressing under-served segments, emphasizing sustainability, and leveraging technology, new entrants can differentiate themselves and capture market share. The key is to understand evolving consumer preferences and create value propositions that resonate with modern pet owners.

Sources

  1. Mordor Intelligence – India Pet Food Market Report: India Pet Food Market
  2. Indiaretailing.com – Indian Pet Care Market: Indian Pet Care Market
  3. Economic Times – Mars Petcare Growth: Mars Petcare
  4. Drools – Market Overview: Drools Market Overview
  5. Zoetis – Annual Report 2022: Zoetis Annual Report
  6. Boehringer Ingelheim – Annual Report 2022: Boehringer Ingelheim Annual Report
  7. Vetoquinol – Annual Report 2022: Vetoquinol Annual Report
  8. Heads Up For Tails – Press Release: Heads Up For Tails Press Release
  9. Supertails – Annual Revenue: Supertails About Us

About Vet2Trade™

Vet2Trade™ is part of Rakesh Shukla-led VOSD Corporation. Vet2Trade™ is India’s largest B2B platform for the veterinary industry, bringing together Medical Equipment and Instruments, Medical Supplies and Accessories, Pharmaceuticals and Medications, Pet Services, and Pet Care in a single marketplace. Vet2Trade™ brings together various players in the veterinary industry and operates as a reliable, quality-driven platform ensuring convenience and competitive pricing for all its users.

VOSD Corporation™ is a holding company that creates and delivers India’s most beloved pet brands & businesses to pet parents across veterinary care, pet transport, lifestyle, vet pharma, and pet food. These include Vet2Trade™, VOSD AI™, VOSD Advance Vet Care™, VOSD Brands™ and VOSD-on-Wheels™. Together these companies fund the VOSD Trust™ — the world’s largest dog rescue.

About Rakesh Shukla

Rakesh Shukla is the foremost expert on dogs in India & the founder of the VOSD Trust™ — the world’s largest dog rescue. Rakesh has spent 30 years creating several multimillion-dollar world-class software products & businesses. Rakesh manages a portfolio of successful startups –  in IT, PetTech, and RetailTech including VOSD™ Vet & Pet Corporation, TWBcx™, The Better Company™ & inStore™ Retail. The VOSD Trust™ is the sole financial survivor of Rakesh Shukla and all his investments and companies.

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27 May

Vet2Trade Business Report: Comparison of the key trends and players in India and the US – by Rakesh Shukla, vet2trade.market

By TWB_ In Communication, Internal Communications, Leadership, Marketing Content, Press & Media, Product Strategy /   55 Comments

Executive Summary

The veterinary market is segmented into several primary categories, including companion animals, livestock, and various services like diagnostics, therapeutics, and pet food. This report details these segments and examines the differences in the Indian and US markets in terms of segmentation, relative size, growth, and trends. Key trends such as technological advancements, drug developments, and healthcare improvements are highlighted. This report also provides a granular analysis of urban vs. rural areas within each country and identifies major players in the industry, especially those operating in both India and the US.

Primary Segments in the Veterinary Market

1. Companion Animals

  • Diagnostics: Includes diagnostic imaging, blood tests, and genetic testing.
  • Therapeutics: Encompasses medications and treatments for diseases and conditions.
  • Pet Food: Nutritional products tailored for various breeds and health conditions.
  • Services: Routine check-ups, vaccinations, and emergency care.

2. Livestock

  • Diagnostics: Disease testing and monitoring.
  • Therapeutics: Veterinary drugs and vaccines for disease prevention and treatment.
  • Nutrition: Feed supplements and nutritional products to enhance productivity and health.
  • Services: Breeding, health monitoring, and surgical procedures.

Comparison of Veterinary Markets: India vs. US

Market Size and Growth

  • US Market:
  • The US veterinary market is one of the largest globally, with a market size of approximately $45 billion in 2023, growing at a CAGR of 5% over the past five years.
    • The companion animal segment dominates, driven by high pet ownership rates and significant spending on pet healthcare and wellness.
  • Indian Market:
  • The Indian veterinary market is smaller but rapidly growing, with a market size of about $1.4 billion in 2023, and a higher CAGR of 8% over the past five years.
    • The livestock segment is more prominent due to the agrarian economy and reliance on livestock for income.

Granular Analysis

  • Urban vs. Rural:
  • US: Urban areas show higher expenditure on companion animals with a focus on advanced diagnostics and therapeutics. Rural areas focus more on livestock services.
    • India: Urban regions are seeing increasing pet ownership and related services, but rural areas still largely depend on livestock veterinary services for economic reasons.

Trends

  1. Technological Advancements:
  • US:
  • Telemedicine: Companies like Fuzzy Pet Health and PetDesk are providing telehealth services, enabling pet owners to consult veterinarians remotely, enhancing access to veterinary care.
    • AI-driven Diagnostics: Firms like SignalPET use artificial intelligence to interpret radiographs, improving diagnostic accuracy and speed.
    • Wearable Health Monitoring Devices: Products like the Whistle GPS Pet Tracker and FitBark monitor pet activity and health metrics, providing real-time data to veterinarians and pet owners.
  • India:
  • Telemedicine: Platforms such as Practo and VetnCare offer teleconsultation services, particularly beneficial in remote areas where veterinary facilities are scarce.
    • Mobile Apps: PetKonnect and Woofwoofnow provide veterinary consultation, health tracking, and service bookings, making veterinary care more accessible to urban pet owners.
  1. Drug Developments:
  • US:
  • Biologics: Zoetis’ Cytopoint, a monoclonal antibody therapy, provides targeted treatment for canine atopic dermatitis, representing a shift towards precision medicine in veterinary care.
    • Novel Therapies: Elanco’s Galliprant, a non-steroidal anti-inflammatory drug (NSAID), offers an innovative approach to managing canine osteoarthritis with fewer side effects compared to traditional NSAIDs.
  • India:
  • Affordable Generics: Companies like Hester Biosciences focus on producing cost-effective generic vaccines and medications for livestock, such as Hester’s ND+IB vaccine for poultry.
    • Veterinary Vaccines: Indian Immunologicals Limited (IIL) has developed Raksha Ovac, a vaccine for ovine footrot, addressing a significant health issue in sheep farming.
  1. Healthcare Improvements:

US:

  • Specialized Veterinary Practices: The rise of specialty clinics like VCA Animal Hospitals and BluePearl Veterinary Partners, which offer advanced services such as oncology, cardiology, and neurology, reflects a trend towards specialized and comprehensive pet healthcare.
    • Wellness Programs: Companies like Banfield Pet Hospital offer Optimum Wellness Plans, which include preventive care, vaccinations, and routine health checks, promoting proactive health management for pets.
  • India:
  • Advanced Treatments: Veterinary hospitals like Cessna Lifeline in Bangalore provide state-of-the-art treatments including endoscopy, orthopedic surgeries, and critical care, bringing advanced veterinary services to urban pet owners.
    • Preventive Care: NGOs and veterinary organizations are increasingly focusing on preventive care programs, such as regular vaccination drives and health camps for livestock in rural areas, improving overall animal health and productivity.

Key Players in the Veterinary Market

US

  1. Zoetis Inc.
  • Market Share: Zoetis is the largest global player in animal health with a significant market share.
    • Technical Differentiators: Leading in research and development with innovative vaccines, parasiticides, and diagnostic products.
    • Key Market Segments: Companion animals and livestock.
    • Product Brands:
  • Companion Animals: Simparica Trio (parasiticide), Cytopoint (atopic dermatitis treatment).
    • Livestock: Draxxin (antibiotic), Excede (antibiotic).
  1. IDEXX Laboratories
  • Market Share: A major player in veterinary diagnostics.
    • Technical Differentiators: Cutting-edge diagnostic technology and software solutions.
    • Key Market Segments: Companion animals.
    • Product Brands:
  • Diagnostics: Catalyst One (chemistry analyzer), SNAP tests (rapid diagnostic tests).
  1. Boehringer Ingelheim
  • Market Share: Significant global presence in animal health.
    • Technical Differentiators: Strong focus on vaccines and therapeutics, innovative R&D.
    • Key Market Segments: Companion animals, livestock, poultry.
    • Product Brands:
  • Companion Animals: NexGard (parasiticide), Heartgard (heartworm prevention).
    • Livestock: Ingelvac (swine vaccines), Bovikalc (cattle supplement).

India

  1. Hester Biosciences
  • Market Share: Leading in the poultry vaccine market in India.
    • Technical Differentiators: Extensive vaccine production capabilities, focus on affordability.
    • Key Market Segments: Poultry, livestock.
    • Product Brands:
  • Poultry: Hester ND+IB (Newcastle and Infectious Bronchitis vaccine), Hester Coryza (fowl coryza vaccine).
  1. Venkys India
  • Market Share: Major player in the poultry segment.
    • Technical Differentiators: Comprehensive product portfolio for poultry health and nutrition.
    • Key Market Segments: Poultry.
    • Product Brands:
  • Nutrition: Venky’s India feed supplements.
    • Health Products: Vetcom (medications for poultry).

Companies Operating in Both Markets

  1. Boehringer Ingelheim
  • Market Share: Substantial presence in both India and the US.
    • Technical Differentiators: Advanced R&D, extensive portfolio in vaccines and therapeutics.
    • Key Market Segments: Companion animals, livestock, poultry.
    • Product Brands: (See above)
  1. Elanco Animal Health
  • Market Share: Strong market position globally, including India and the US.
    • Technical Differentiators: Focus on innovation, broad portfolio across species.
    • Key Market Segments: Companion animals, livestock.
    • Product Brands:
  • Companion Animals: Trifexis (parasiticide), Galliprant (arthritis treatment).
    • Livestock: Rumensin (feed additive), Imrestor (immunostimulant).
  1. Merck Animal Health
  • Market Share: Leading player in animal health with operations in both countries.
    • Technical Differentiators: Comprehensive solutions, advanced biologics.
    • Key Market Segments: Companion animals, livestock, poultry.
    • Product Brands:
  • Companion Animals: Bravecto (flea and tick treatment), Nobivac (vaccines).
    • Livestock: Zilmax (beef cattle feed additive), Safe-Guard (anthelmintic).

Conclusion

The veterinary markets in India and the US show significant differences in size, growth, and focus. The US market is more developed with a strong emphasis on companion animals, advanced diagnostics, and therapeutic services. In contrast, the Indian market, while smaller, is growing rapidly with a primary focus on livestock health. Both markets are experiencing trends driven by technological advancements and healthcare improvements, though the pace and focus of these trends vary. Key players like Boehringer Ingelheim, Elanco, and Merck are instrumental in shaping the veterinary landscape in both countries.

About Vet2Trade™

Vet2Trade™ is part of Rakesh Shukla-led VOSD Corporation. Vet2Trade™ is India’s largest B2B platform for the veterinary industry, bringing together Medical Equipment and Instruments, Medical Supplies and Accessories, Pharmaceuticals and Medications, Pet Services, and Pet Care in a single marketplace. Vet2Trade™ brings together various players in the veterinary industry and operates as a reliable, quality-driven platform ensuring convenience and competitive pricing for all its users.

VOSD Corporation™ is a holding company that creates and delivers India’s most beloved pet brands & businesses to pet parents across veterinary care, pet transport, lifestyle, vet pharma, and pet food. These include Vet2Trade™, VOSD AI™, VOSD Advance Vet Care™, VOSD Brands™ and VOSD-on-Wheels™. Together these companies fund the VOSD Trust™ — the world’s largest dog rescue.

About Rakesh Shukla

Rakesh Shukla is the foremost expert on dogs in India & the founder of the VOSD Trust™ — the world’s largest dog rescue. Rakesh has spent 30 years creating several multimillion-dollar world-class software products & businesses. Rakesh manages a portfolio of successful startups –  in IT, PetTech, and RetailTech including VOSD™ Vet & Pet Corporation, TWBcx™, The Better Company™ & inStore™ Retail. The VOSD Trust™ is the sole financial survivor of Rakesh Shukla and all his investments and companies.

References

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20 May

Rakesh Shukla led B2B platform Vet2Trade™ crosses 100,000 veterinary products on the B2B marketplace

By TWB_ In Marketing Content, Press & Media, Product Strategy, Strategic Marketing /   37 Comments

Rakesh Shukla led B2B platform Vet2Trade™ crosses 100,000 veterinary products on the B2B marketplace

Vet2Trade™, a VOSD Corporation™ company, has on-boarded over 1000 veterinary suppliers with 100,000 individual products & services now listed on the https://vet2trade.market  B2B marketplace. This is another step in creating value and extending VOSD Corporation’s footprint in the INR 15,000 crore/ US$2 Billion Indian veterinary market space.

vet2trade.market is India’s largest veterinary B2B marketplace – even compared to veterinary suppliers on horizontal B2B plays such as IndiaMart and TradeIndia. Vet2Trade allows buyers and sellers to transact a vast catalog of veterinary supplies, pharmaceuticals, equipment, and specialized tools, ensuring quality, convenience, and competitive pricing.

Vet2Trade™, part of Rakesh Shukla-led VOSD Corporation, is India’s largest B2B platform for the veterinary industry for market, product & service discovery across Veterinary Equipment and Instruments, Veterinary Supplies and Accessories, Veterinary Pharmaceuticals and Medications, as well as Veterinary Services and Pet Care. Other than market, product & service discovery Vet2Trade empowers businesses on the vet2trade.market B2B marketplace with attractive business loans and secures their transactions through VOSD-powered escrows.

About Vet2Trade: Vet2Trade™ is part of Rakesh Shukla-led VOSD Corporation. Vet2Trade™ is India’s largest B2B platform for the veterinary industry, bringing together Medical Equipment and Instruments, Medical Supplies and Accessories, Pharmaceuticals and Medications, Pet Services, and Pet Care in a single marketplace. Vet2Trade™ brings together various players in the veterinary industry and operates as a reliable, quality-driven platform ensuring convenience and competitive pricing for all its users. Vet2Trade™ aims to bring supply chain efficiency, the best possible technology, and medical care at the best price points to dogs of India.

About Rakesh Shukla: Rakesh Shukla, a BTech & MBA, has spent 30 years creating several multimillion-dollar world-class software products & businesses. Rakesh manages a portfolio of successful startups –  in IT, PetTech, and RetailTech including VOSD™ Vet & Pet Corporation, TWBcx™, The Better Company™ & inStore™ Retail.

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19 May

Personalizing User Experience in Retail Stores, by Rakesh Shukla, CEO at InStore™ by TWBcx™

By TWB_ In Communication, Leadership, Marketing Content, Press & Media, Product Strategy /   28 Comments

Technologies and Workflows Personalizing User Experience in Retail Stores: – by Rakesh Shukla, CEO at InStore™ by TWBcx™: XaaS on Subscription™ 

Introduction

In the current competitive retail environment, tailoring the in-store experience is crucial for improving customer satisfaction, boosting sales, and fostering brand loyalty. This article investigates cutting-edge technologies that enable customized shopping experiences. We analyze technical specifics and operational processes, emphasizing how these innovations close the final gap to provide real-time recommendations and personalized interactions for shoppers

Front-End Technologies: Enhancing User Experience

1. Internet of Things (IoT)

IoT devices such as smart shelves, beacons, and RFID tags are essential for gathering data and providing real-time insights into customer behavior. These devices help retailers track inventory, monitor shopper movement, and send personalized offers directly to customers’ smartphones.

Technical Details:

  • Beacons: Small, battery-powered devices that use Bluetooth Low Energy (BLE) to transmit signals to nearby smartphones. When a customer with a store’s app comes within range, the beacon triggers a notification with a personalized offer.
  • Smart Shelves: Equipped with weight sensors and RFID readers, these shelves track product levels and customer interactions. They can alert staff when restocking is needed and provide real-time inventory data.
  • RFID Tags: Attached to products, these tags transmit data to RFID readers, allowing for precise inventory tracking and automated checkout processes.

Workflow:

  1. Data Collection: IoT devices collect data on customer behavior, product interactions, and inventory levels.
  2. Data Transmission: Data is transmitted in real-time to the central server via Wi-Fi or Bluetooth.
  3. Processing and Analysis: The server processes this data, often in the cloud, using algorithms to detect patterns and trigger actions.
  4. Personalized Interaction: Based on the analysis, personalized offers are sent to customers’ smartphones via the store app.

2. Artificial Intelligence (AI) and Machine Learning (ML)

AI and ML algorithms analyze large datasets to provide personalized recommendations, optimize store layouts, and predict customer preferences. These technologies enable retailers to offer customized shopping experiences, such as personalized product suggestions and dynamic pricing.

Technical Details:

  • Recommendation Engines: Use collaborative filtering, content-based filtering, and hybrid methods to suggest products based on customer behavior and preferences.
  • Predictive Analytics: Analyzes historical data to predict future trends and customer needs.
  • Natural Language Processing (NLP): Enables AI-powered chatbots to understand and respond to customer queries in real-time.

Workflow:

  1. Data Ingestion: Customer data from various sources (POS, CRM, IoT devices) is ingested into a data lake.
  2. Data Processing: Data is cleaned, transformed, and loaded into a data warehouse.
  3. Model Training: Machine learning models are trained on historical data to recognize patterns and make predictions.
  4. Real-Time Inference: Trained models are deployed to production to provide real-time recommendations and dynamic pricing.
  5. Customer Interaction: Personalized recommendations are displayed on digital screens, kiosks, or mobile apps.

3. Augmented Reality (AR) and Virtual Reality (VR)

AR and VR technologies create immersive shopping experiences, allowing customers to visualize products in different settings or try them on virtually. These technologies help bridge the gap between online and offline shopping experiences.

Technical Details:

  • AR Applications: Use smartphone cameras and AR software to overlay digital information on the physical world. Technologies like ARKit (iOS) and ARCore (Android) are commonly used.
  • VR Setups: Require VR headsets and controllers to create a fully immersive environment. VR applications are typically developed using platforms like Unity or Unreal Engine.

Workflow:

  1. Content Creation: 3D models and AR/VR content are created and stored in a content management system.
  2. Application Development: AR/VR applications are developed and integrated with retail systems.
  3. Deployment: Applications are deployed to mobile devices or VR stations in the store.
  4. User Interaction: Customers interact with AR/VR content, enhancing their shopping experience by visualizing products in different contexts or trying them on virtually.

4. Mobile Apps and Location-Based Services

Mobile apps with location-based services enable retailers to engage customers with personalized offers, product information, and in-store navigation. These apps use GPS, Wi-Fi, and Bluetooth to determine the customer’s location and provide relevant content.

Technical Details:

  • Location Services: Utilize a combination of GPS, Wi-Fi triangulation, and BLE beacons to accurately determine the customer’s location.
  • Push Notifications: Use Apple Push Notification Service (APNs) or Firebase Cloud Messaging (FCM) to send real-time notifications.
  • In-Store Navigation: Leverage indoor mapping and navigation SDKs like Mapwize or IndoorAtlas.

Workflow:

  1. Location Detection: The mobile app detects the customer’s location using GPS, Wi-Fi, and BLE beacons.
  2. Data Processing: Location data is processed to determine the nearest products or offers.
  3. Content Delivery: Relevant content, such as promotions or navigation assistance, is delivered to the customer’s mobile device.
  4. User Interaction: Customers interact with the app to receive personalized offers and navigate the store.

Back-End Technologies: Supporting Business Applications

1. Internet of Things (IoT)

Integration:

  • POS Systems: IoT devices can integrate with POS systems to update inventory levels in real-time.
  • CRM: Data collected from IoT devices can be fed into CRM systems to enhance customer profiles and tailor marketing efforts.

Technical Details:

  • Middleware: IoT middleware platforms like AWS IoT or Azure IoT Hub manage data flow between devices and enterprise systems.
  • Data Storage: IoT data is stored in scalable databases such as NoSQL (e.g., MongoDB) for fast processing and retrieval.
  • APIs: RESTful APIs facilitate communication between IoT devices and enterprise applications.

Workflow:

  1. Data Collection: IoT devices collect data from the retail environment.
  2. Data Transmission: Data is sent to the IoT middleware platform.
  3. Data Storage: The middleware processes and stores the data in a database.
  4. System Integration: APIs enable integration with POS and CRM systems, updating inventory and customer profiles in real-time.
  5. Action Triggers: Based on predefined rules, actions such as restocking alerts or personalized promotions are triggered.

2. Artificial Intelligence (AI) and Machine Learning (ML)

Integration:

  • Inventory Management: AI can predict demand and optimize stock levels.
  • Customer Service: AI-powered chatbots and virtual assistants can provide personalized assistance to customers in-store.

Technical Details:

  • Data Pipelines: ETL (Extract, Transform, Load) processes ingest data from various sources into a data warehouse.
  • Model Deployment: Machine learning models are deployed using frameworks like TensorFlow Serving or AWS SageMaker.
  • API Endpoints: Models are accessed via REST or gRPC endpoints for real-time inference.

Workflow:

  1. Data Ingestion: ETL pipelines collect data from POS, CRM, and IoT devices.
  2. Data Processing: Data is processed and stored in a data warehouse.
  3. Model Training: Machine learning models are trained using historical data.
  4. Model Deployment: Trained models are deployed to the cloud or edge devices.
  5. Real-Time Inference: Models provide real-time predictions and recommendations via API endpoints.
  6. System Integration: AI insights are integrated with inventory management and customer service platforms to drive personalized experiences.

3. Augmented Reality (AR) and Virtual Reality (VR)

Integration:

  • Mobile Apps: AR features can be integrated into retail mobile apps to provide virtual try-ons and interactive product demos.
  • In-Store Displays: VR setups in-store can offer virtual tours and product visualizations.

Technical Details:

  • Content Management Systems (CMS): Store AR/VR content and manage updates.
  • SDKs and APIs: Use AR/VR SDKs (e.g., ARKit, ARCore) and APIs to integrate AR/VR capabilities into mobile apps.
  • Cloud Rendering: For complex VR experiences, cloud rendering services like AWS Gamelift can be used to offload processing from local devices.

Workflow:

  1. Content Creation: Develop 3D models and AR/VR experiences using design tools like Blender or Maya.
  2. Application Development: Integrate AR/VR content into mobile apps or standalone VR applications.
  3. Deployment: Deploy applications to app stores or VR stations within the store.
  4. User Interaction: Customers use AR apps on their smartphones or VR headsets to interact with virtual content.
  5. Data Collection: User interaction data is collected and analyzed to refine AR/VR experiences.

4. Mobile Apps and Location-Based Services

Integration:

  • Loyalty Programs: Mobile apps can integrate with loyalty programs to offer personalized rewards and discounts.
  • In-Store Navigation: Apps can guide customers to products within the store, enhancing the shopping experience.

Technical Details:

  • Backend Services: Use cloud services (e.g., AWS Lambda, Google Firebase) to handle backend logic and data processing.
  • APIs: Integrate loyalty program APIs and indoor navigation SDKs with the mobile app.
  • Analytics: Implement analytics tools (e.g., Google Analytics, Mixpanel) to track user interactions and optimize app performance.

Workflow:

  1. User Registration: Customers register and log in to the mobile app, linking their profile with the loyalty program.
  2. Location Detection: The app uses GPS, Wi-Fi, and BLE beacons to determine the customer’s location within the store.
  3. Content Delivery: The backend processes location data and delivers personalized content and navigation instructions to the app.
  4. User Interaction: Customers interact with the app to receive personalized offers, rewards, and in-store navigation assistance.
  5. Data Collection: User interaction data is collected and analyzed to improve the app’s features and user experience.

5. Data Analytics and Customer Insights

Advanced data analytics tools process customer data to generate actionable insights. Retailers can use these insights to understand shopping patterns, optimize store layouts, and tailor marketing strategies.

Technical Details:

  • Data Warehousing: Use scalable data warehouses like Amazon Redshift or Google BigQuery to store and analyze large datasets.
  • Analytics Tools: Leverage tools like Tableau, Power BI, or Looker for data visualization and reporting.
  • Machine Learning Platforms: Utilize platforms like Databricks or H2O.ai for advanced analytics and model training.

Workflow:

  1. Data Ingestion: Data from various sources (POS, CRM, IoT devices) is ingested into a data lake.
  2. Data Processing: ETL processes clean, transform, and load data into a data warehouse.
  3. Analytics and Reporting: Use analytics tools to visualize data and generate reports.
  4. Model Training: Train machine learning models to detect patterns and predict trends.
  5. Insights Generation: Generate actionable insights and recommendations for store layout optimization and personalized marketing.
  6. System Integration: Integrate insights with ERP and marketing automation systems to implement recommendations.

Current Trends and Future Outlook

Trends:

  • Omnichannel Integration: Seamless integration between online and offline channels to provide a unified customer experience.
  • AI-Driven Personalization: Increasing use of AI to deliver hyper-personalized shopping experiences.
  • Sustainable Practices: Leveraging technology to promote sustainable shopping and reduce waste.

Future Outlook:

In the ever-evolving landscape of retail, we anticipate increasingly sophisticated personalization techniques. These advancements could involve more advanced AI algorithms, widespread adoption of AR/VR, and deeper integration of IoT devices to establish a highly interconnected and personalized shopping environment. Leveraging technology can markedly enhance the in-store experience by delivering personalized recommendations and elevating customer satisfaction. When seamlessly integrating front-end and back-end systems, retailers can provide a cohesive and highly tailored shopping journey.

About: Rakesh Shukla is the founder of Avinya Innovations and Incubation. TWBcx™ XaaS CXM suite from Avinya allows businesses to deliver outstanding experiences throughout the customer journeys and customer touch points as a subscription! inStore™ is a product in the TWBcx™ suite that focuses on small & medium retail store formats. More information on inStore™ on https://instore.bargains/home/

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19 May

Upselling – Closing the gap in retail software, by Rakesh Shukla, CEO at InStore™ by TWBcx™

By TWB_ In Communication, Internal Communications, Marketing Content, Press & Media, Product Strategy, Strategic Marketing /   20 Comments

Large-format physical retail stores and chains compete with the largest e-commerce stores for consumer spending. One of the key places stores lose out is knowing the customers enough to create an upselling and cross-selling opportunity comparable to e-commerce stores. Even without the potentially limitless space of an e-commerce store in terms of stocking inventory & inventory management where physical stores don’t compete with e-commerce on:

  • Customer Data: E-commerce stores collect extensive customer data, allowing personalised recommendations. Physical stores often lack this level of insight, making it harder to tailor offers to individual shoppers.
  • Dependence on Staff: Training sales staff to upsell and cross-sell requires time and effort. Inconsistent or ineffective training can hinder the successful implementation of these techniques.
  • Customer Interaction: In a physical store, sales staff must engage with customers directly. Misreading customer cues or being too pushy can negatively impact the upselling and cross-selling process.
  • Seamless Checkout: Physical checkout lines can be busy, discouraging additional purchases. In contrast, e-commerce stores offer seamless online checkout experiences.

Software vendors address a large proportion of the gap enabling retail stores to know their customers better and personalise their shopping experience to some degree. Some of the leading software solutions to accomplish this and close the cross-selling gap are:

  1. Oracle Retail: Suitable for Enterprises. Stands out for:
    • Inventory Management: Efficiently manage stock levels and replenishment.
    • Point of Sale (POS): Streamlined checkout process with real-time inventory updates.
    • Customer Insights: Collect data for personalised recommendations.
    • Loyalty Programs: Implement loyalty rewards and promotions.
  2. Microsoft Dynamics 365 for Retail: All-in-One Retail Management Software. Stands out for:
    • Unified Platform: Integrates sales, inventory, and customer data.
    • Omnichannel Support: Seamless customer experience across channels.
    • AI-Powered Insights: Personalized recommendations.
  3. Acumatica Cloud ERP: suited for cross-module workflows. Stands out for:
    • Delivers a Unified Platform to stores: That integrates financials, inventory, sales, and CRM.
    • Stores can create custom workflows
  4. Zoho Inventory: best suited for small businesses. Stands out for:
    • Inventory Tracking: Real-time stock updates.
    • Order Fulfillment: Manage orders efficiently.
    • Barcode Scanning: Simplify inventory management.
  5. Brightpearl: suited for end-to-end retail management. Stands out for:
    • Key Features:
      • Multichannel Integration: Connects online and offline sales channels.
      • Order Processing: Automates order fulfillment.
      • Financial Reporting: Comprehensive financial insights.
  6. Lightspeed Retail: suited for Inventory Management. Stands out for:
    • Inventory Tracking: Real-time stock updates.
    • Purchase Orders: Streamline ordering processes.
    • Customer Profiles: Collect data for personalised recommendations.

However, the gap that the best software suites are STILL not able to close is:

  • Access to Limited Customer Data when the customer is in-store: E-commerce stores collect extensive customer data, allowing personalised recommendations. Physical stores lack this level of insight but even more importantly – the ability to make it available to individual shoppers when shopping – something that e-commerce stores excel at.
  • Knowledge & Positioning: Sales staff to upsell and cross-sell requires time and effort and the transfer of a large amount of expertise in both the knowledge of products on display, their competitive positioning and the best upsells available.
  • Customer Interaction & communication: In a physical store, sales staff must engage with customers directly. Misreading customer cues or being too pushy can negatively impact the interaction. On the other hand, no interaction is not a solution either

This is the gap – getting close to the customer when the customer is shopping – that inStore™ by TWBcx™ closes for retail store owners and management. inStore™ guides shoppers to the most appropriate products & discounts in a store on their phones without the need to expensive software applications and integration. More information on https://instore.bargains/home/

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15 Dec

What makes Entrepreneur Couples tick I Womens Web India

By TWB_ In Press & Media /  3 No Comments

The husband-wife team of Rakesh and Helen Shukla started up TWB, a technical communication company offering outsourced solutions as well as training, in 2005. Having worked together closely for 5 years now, Rakesh Shukla, Founder & CEO, TWB, believes that not carrying work home was the single biggest challenge they faced. Over time, they have consciously tried to avoid it. Rakesh says, “It’s not that work never gets discussed, but we try to minimize it. You don’t want to spoil your marriage and your relationship at home.”

Read more on Women’s Web India

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TWB I The Writers Block I World Leader on Technology Content
26 May

The story of self-funding an enterprise I FranchiseIndia

By TWB_ In Press & Media /  5 No Comments

What Does Self Funding A Venture Really Entail? Entrepreneurs are known for their risk bearing ability; even then not many have the ability to put all their savings in their venture. Most of them turn to friends, family or investors to get started.

But Rakesh Shukla believes, “It’s right only when you start the game with your own skin.”

When Rakesh and his wife, Helen started TWB they decided to fund it all by themselves and not turn to any of their family or friends for help. Not just that, both of them also quit their jobs and so had no other source of income but TWB. How hard was it? Read on FranchiseIndia

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02 Feb

TWB creates success through effective online training across India I LiveMint

By TWB_ In Press & Media /  4 5 Comments
As Nitika Wadhwa flips through newspapers, the absence of advertisements for walk-in-interviews does not bother her at all. After working with a BPO for a short while and then an NGO, she is today working as a technical writer. She says she hasn’t seen even a single person in her function being handed a pink slip even in these recessionary times.

“Everyday I get 5-10 mails which say you’re short-listed for an interview. I’m getting calls from consultants. A lot of my software engineering friends ask me about what I have done. They want to do this course and become a technical writer as it is a comfortable job, more imaginative more creative” says Nikita.

“There is a requirement of 200,000 to 250,000 people with such skill sets,” says Rakesh Shukla, founder of technical writing firm, TWB, which also delivers the TWB Certifications. Simply put technical writers are people who communicate technical information in a manner that even non-technical reader can understand. And Rakesh says that in the next 4 years technical writing will be roughly a $1.5 billion industry. And even in the current slowdown, his business has been growing.

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