Globalization: Internationalization and Localization
Globalization is an indispensable part of the business strategies of every company. In today’s fiercely competitive market, every company strives to globalize their products to reach consumers all over the world. A company that aspires to scale over its competitors should comprehend the cultural, social, and economic sensitivities of each locale. The sole solution is to globalize.
TWB’s Expertise
We understand how the globalization cycle works.
TWB’s outstanding track record in providing globalization services can go a long way to internationalize and localize products from any industry. At TWB, our highly-skilled and experienced team of content managers, quality managers, domain experts, linguists, and native language translators can help you meet any daunting internationalization and localization challenge.
Internationalization (I18n)
Internationalization precedes localization. TWB creates localization-ready documents, which can cater to the global audience.
Without compromising the quality aspects, our experienced technical writers create globally realizable documents that are:
- Single-sourced
- Inclusive
- Free from cultural-bias
- Easily translatable and localizable
- Easily comprehensible
Localization (I10n)
In today’s highly globalized world, contextualization/localization of products overbears the success and failure of companies.
Localization is not a mere translation of documents from one language to another language. The complexity involved in localization is exceedingly enormous. Besides correct translation, localization envelopes a wide range of aspects such as adaptation of graphics, choice of colors, choice of words, use of locally practiced conventions like date format, addresses, and phone numbers, contextualized presentation, etc.
TWB’s expertise and fully developed eco-system can “contextualize”/localize your products to gain the acceptance of the locale. TWB’s translation and localization services ensure our customers deliver products, services, documentation, Web content, software, marketing content, multimedia, training, and e-learning in multiple languages.
We network with full-time native language experts, linguists, project managers, and quality managers.
Our team, aided by the latest Computer-aided Translation (CAT) technologies, ensures:
- Accurate translation
- Inclusion of cultural, social, and economic aspects to suit the locale
- Quality of presentation
Key Benefits
- Experience: TWB recognizes i18n is a necessary step in providing globally acceptable and reliable products/services. TWB can help customers develop global applications that are easier and less expensive to localize.
- Experts: The Internationalization Services team at TWB comprises highly skilled staff. TWB’s global footprint, spanning various countries, allows customers to access to i18n services and training irrespective of their location.
- Expertise: Apart from translation, localization and internationalization, TWB specializes in various kinds of documentation. TWB has the ability to provide a complete set of end-user specific or market-ready services, ensuring the products perform as projected in advertisements in any language, in any region, globally.
- Project management system: Localized/internationalized documents go through various check points, wherein a team of content managers, quality managers, and project mangers ensure that the output meets quality standards before it is delivered to the customer.
