| Over 60 clients globally, including majors and startups, leverage TWB’s expertise across various industries and domains such as Aerospace and Defence, Telecommunications Software, BFSI, Biotechnology, Pharmaceutical, PC and Server, Business Intelligence, Desktop Virtualization, E-learning, Enterprise Content Management, Enterprise Network Security, Payroll Processing, Networking Infrastructure Solutions, Storage and Backup, IT Asset Management, Gaming and Entertainment and the like. These positions papers discuss and highlight the value and need for technical documentation in each of these industries and TWB’s role in meeting the documentation challenges.
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Aerospace and Defence Industry: The aerospace and defence industry continues to be one of the largest industries in the world, India is currently one of the top importers of military and aerospace equipments in the world. It is estimated that India’s defence imports will reach USD30 billion by 2012. With the participation of private investors, this spending will further increase. Key areas of growth are expected to stem from the upgradation of the production capacity, technology transfer, and modernization of defense infrastructure. Maintenance is a major cost component and significantly affects the overall life cycle cost, besides R&D, engineering design, manufacturing, assembly, services. The manufacturing and maintenance processes and procedures should be published and maintained for easier transitions and future developments. Growing companies require teams of highly committed technical authors with competent skills to enable them communicate complicated technologies and processes through simple, clear and concise publications. This position paper presents TWB’s expertise in technical documentation, particularly in the Aerospace and Defence space. |
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BFSI: BFSI is evidently the largest industry in comparison with other growing industries, as per a report by NASSCOM. The total assets of all commercial banks are expected to reach $ 4,090,000 by the end of March 2010. Tapping the growth potential in rural markets through banking awareness is an RBI measure to increase the Gross Domestic Product through Project Financial Literacy. Public awareness of services offered depends on the quality of documentation and the medium chosen. This paper presents the necessity and merits of technical publications in the Banking, Financial Services and Insurance (BFSI) sectors and TWB’s long standing track record in technical communication for BFSI. |
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Biotechnology Industry: The biotechnology industry spreads into several sectors, including health care (medical), agricultural biotechnology, bioinformatics, biological engineering, and genetics to name a few. According to a new technical market research report “the global market value for biotechnology equipment segment alone is an estimated $5.5 billion in 2009, and is expected to increase to nearly $7.3 billion in 2014.” . Along with increasing popularity of biotechnology products, the complexity of implementation, usability issues and matching international standards make quality documentation important. This paper presents the importance of qualitative technical publication in the biotechnology industry and talks about how TWB can help meet the documentation challenges. |
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Business Intelligence Industry: The BI market is a versatile industry and is expected to touch $15 billion annually by 2010, paving way for increased number of BI software and applications, bringing about a fierce competition among BI vendors. This is due to the growing need for quick and decentralized decision-making, and automation of business processes to reduce costs and risks. With a plethora of BI tools available today, the company that uses the most effective and integrated BI tools will outdo its competitors in the market. This paper presents the value and need for quality Technical Publications in the Business Intelligence (BI) industry.
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Desktop Virtualization Industry: The Desktop Virtualization industry is currently one of the fastest growing IT sector. According to a leading market research company, a vast majority of the Fortune 100 companies use virtualization technology to power their data centers, safeguard against disasters, improve development life cycles and more efficiently manage desktop environments. The worldwide Hosted Virtual Desktop revenue is projected to grow from about $1.5 billion in 2009, to $65.7 billion in 2013. Great technological innovation can be a failure in the marketplace if end-users feel it is too hard to learn or not easy to use. This paper presents the importance and need for qualitative Technical Publications in the growing Desktop Virtualization industry. |
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Training and Education Industry: According to IDC, the e-learning market will increase to more than $52.6 billion by the end of 2010, from about $21 billion in 2008. The rapidly growing need for effective e-learning education makes quality documentation important for employees and students. This position paper highlights the value and need for qualitative e-learning and technical publications in the training and education industry. |
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Enterprise Collaboration and Content Management (ECM) Industry: The Enterprise Collaboration and Content Management (ECM) industry is witnessing massive growth with new applications and tools being developed regularly. According to Gartner, inc., the market is growing exponentially and will be more than US $4.2 billion in 2010. With ECM emerging as one of the most promising business, it offers windows of opportunities for key players fighting for major market share. To emerge victorious in this highly competitive ECM market, it is imperative to have simple, accurate, and easy-to-understand documentation in place to propel the business to new heights. This paper presents the value and need for Technical Publications in the Enterprise Collaboration and Content Management (ECM) industry.
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Enterprise Network Security Industry: With the Enterprise Network Security industry growing rapidly, research firm IDC predicts that the network security market is set to grow to $6 billion dollars in 2013, up from $987.2 million in 2006. Companies are looking forward to expand their markets on a global level, with customer centric business models. For selling the products, companies need sales and marketing material. This position paper explores the value and need for qualitative Technical Publication in the Enterprise Network Security industry and TWB’s expertise in providing quality technical and marketing documentation services. |
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Enterprise Resource Planning: Industry analysts predict that every major manufacturing company will purchase and implement the software, with leaders redirecting 50% to 75% of their R&D budgets to e-commerce, in order to streamline business processes and strategies, most companies implement ERP solutions. However, despite the rapidly increasing popularity of ERP solutions, the complexity of the implementation of the software makes quality documentation important to both the vendors of ERP solutions and those organizations that purchase them. This paper presents the value and need for qualitative Technical Publications in companies providing Enterprise Resource Planning (ERP) solutions. |
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Telecommunications Software Industry: Today telecom is one of the most popular and widespread communication technology, with an estimated 4.6 billion subscriptions globally. According to MAIT (Manufacturing Association of Information Technology), the hardware and networking industry is growing at over 40 % annually. This indicates tremendous potential for technical documentation in the telecom-hardware industry. The use of telecom products makes quality documentation important to both vendors of these hardware products as well as organizations that purchase them. This paper highlights the significance and need for quality Technical Publications in the Telecom Hardware Industry. |
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Telecom Hardware Industry: Today telecom is one of the most popular and widespread communication technology, with an estimated 4.6 billion subscriptions globally. According to MAIT (Manufacturing Association of Information Technology), the hardware and networking industry is growing at over 40 % annually. This indicates tremendous potential for technical documentation in the telecom-hardware industry. The use of telecom products makes quality documentation important to both vendors of these hardware products as well as organizations that purchase them. This paper highlights the significance and need for quality Technical Publications in the Telecom Hardware Industry. |
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Semiconductor Industry: The semiconductor industry is growing exponentially with increasing demands for a variety of chips catering the electronic and computer industry. The global and regional markets are expected to grow at Compounded Annual Growth Rate (CAGR) ranging between 20% and 35% through 2010. The need for sleek, light, and portable products that are cost-effective has led to the development of SoC (System-on-Chip) devices. Chip manufacturers are designing complex SoC devices to meet the global demand. This position paper discusses the importance of technical publications for Semiconductors and SoC products. |
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Pharmaceutical Industry: Being one of the largest knowledge-driven industries, the pharmaceutical industry includes establishments engaged in constant R&D and manufacturing of medicines for the treatment and cure of various diseases and conditions in human beings and animals. The markets trends hold a robust and promising future for the pharmaceutical industry, with the pharmaceutical market expected to touch $1.3 trillion mark by 2010. Knowledge management and knowledge transfer are going to be critical to the quick release of a product in the market and its market performance, in this forecast market scenario. The way a company manages and transfers its knowledge-base will shape it’s position in this highly competitive industry. This paper highlights the value and need for high-quality Technical Publications in the multi-billion dollar pharmaceutical industry. |
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PC and Server Industry: The PC and server industry is one of the most competitive in terms of technology and costs. There are no other products that are so technologically sophisticated. Companies are looking forward to expanding their markets globally, with customer-centric business models. For selling their products, these companies need sales and marketing materials. Such materials provide product specifications, accessory details, and services and support information. This paper presents the value and need for qualitative Technical Publications in the outgrowing PC and server industry; to market the products with a higher value proposition. |
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